Fender 70th Anniversary '54 Stratocaster Pickup Set
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- This item is covered for 3 years
What you need to know
What you need to know
- 1954 Strat Spirit : a faithful reproduction of the clear, bright, and articulate sound of the very first Stratocasters.
- True vintage character : Alnico III magnets and Formvar wire winding for singing highs and beautiful resonance.
- Old school versatility : ideal for rock'n'roll, surf, blues, and all crisp clean tones, while remaining expressive in crunch.
- Simplified installation : designed for easy mounting, compatible with most modern and vintage Stratocasters.
Manufacturer Information
Fender
https://www.fender.com
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Safety manager:
Fender (EDC) B.V.
Email: contactemea@fender.com
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The Foundational Fender Sound, Revived
The Fender 70th Anni '54 Stratocaster Pickup Set pays tribute to the sonic heritage of the early Strats: precise attack, immediate clarity, and that typical "sparkle" that cuts through the mix. If you're looking to recapture the feel of 1954 instruments, this set is designed to deliver an authentic tone with definition that highlights both chord playing and single-note phrases.
Who Is It For and What Styles?
This set of three single-coil pickups is aimed at vintage-loving guitarists who want to give their Stratocaster a decidedly classic identity. Perfect for bright clean tones, punchy rhythms, and expressive leads, it maintains excellent articulation and a very musical dynamic, ideal for both pick playing and fingerstyle.
Vintage Design: Alnico III + Formvar Wire
Alnico III magnets provide a balanced response and an immediately recognizable retro character, while the Formvar wire winding contributes to a clear and bright tone. The result: a set offering balanced output, beautiful resonance, and natural expressiveness, capturing Fender's DNA while benefiting from high-quality construction designed to last.
- Designed for quick and easy installation
Technical specifications
| Electronics | Passive | Winding | simple |
| Category | kit | Position | handle, bridge, middle, set |
| Instrument | Type ST | Color | White |
| Magnet | Alnico | ||
| Configuration | set of three single-coil pickups | Coil wire | Formvar |
| Design | reproduction of the original 1954 pickups | Compatibility | most modern and vintage Stratocaster models |
Questions frequently asked
Are these pickups compatible with a Stratocaster?
This set is designed for a Stratocaster and includes three single-coil pickups intended for the neck, middle, and bridge positions.
What sound do the Fender 70th Anni '54 Stratocaster pickups deliver?
The design targets precise attack, immediate clarity, and the "sparkle" associated with early Stratocasters. The output highlights bright clean tones, punchy rhythms, and expressive leads.
What magnets equip this Strat pickup set?
The Alnico III magnets provide a balanced response with a vintage character. The winding uses Formvar wire, which is said to contribute to a clear and bright tone. The output remains balanced across all three positions.
Is the set suitable for playing chords and single notes?
Thanks to its articulation and musical dynamics, this set enhances both chord playing and single-note phrases.
Are these pickups passive and what is their color?
The electronics are passive. The specified finish is white, with single-coil winding for each pickup in the kit.



